During my internship with BMW Group in Woodcliff Lake, New Jersey, I worked alongside the U.S. marketing team, gaining hands-on experience across brand, digital, and performance marketing. I contributed to creative initiatives, assisted with campaign production and shoots, and helped manage key marketing assets. One of the highlights was working on the BMW Certified Pre-Owned campaign featuring the rapper Common, which gave me an inside look at how a major automotive brand brings creative concepts to life across different platforms. The experience strengthened my understanding of the relationship between creative execution, brand identity, and marketing strategy.