During my time at Ecru New York, a beauty and personal care brand, I worked with the creative marketing team to develop visual materials across print and digital platforms, with a particular focus on product and packaging design. I contributed to packaging concepts and designs, exploring how visual identity, typography, and layout come together to create a cohesive product experience. I also designed promotional flyers, banners, and digital assets while collaborating on marketing campaigns from concept to execution. The experience strengthened my graphic design skills and gave me a deeper appreciation for how thoughtful design shapes a product's identity and connects with consumers.